Tencent sees Call of Duty Mobile as a chance to go far in the global market
Call of Duty Mobile can help Tencent’s global expansion. Therefore, the publisher plans to launch the game not only in Europe and the USA but also in Latin America, Japan and the whole of Southeast Asia.
According to Bloomberg, the largest Chinese media giant recently revised its strategy. In his homeland, the publisher is faced with harsh government censorship, and his economic growth of the publisher has slowed to a record. In this regard, Tencent decided to actively promote itself in the West.
One of the attempts – Arena of Valor, the version of the Chinese hit Honor of Kings – failed. But the exit Call of Duty abroad, as calculated by Tencent, will be held on a different, prosperous scenario. After all, this is a title for the famous Activision franchise. Call of Duty games in the past ten years have been the best-selling in the United States more than once.
For the development of Call of Duty Mobile, by the way, meets the “daughter” Tencent – TiMi.
We have accumulated a lot of experience in developing mobile games and now we believe that we have very good chances to export our know-how.
Vincent Gao
Director of overseas marketing TiMi Studio Group
To promote the game, Tencent uses the distribution network that was created for the Arena of Valor. She will hire an additional group of foreign specialists in her US unit. Recall, according to rumors, the western marketing staff of the Arena of Valor was dissolved. This information in Tencent denied. They also said that in Europe they never had a marketing division.
Now Call of Duty Mobile is in beta testing, its release date has not been set. How Tencent and Activision will share the revenue from the title is unknown.
Tencent sees Call of Duty Mobile as a chance to go far in the global market, Tencent sees Call of Duty Mobile as a chance to go far in the global market, Tencent sees Call of Duty Mobile as a chance to go far in the global market,Tencent sees Call of Duty Mobile as a chance to go far in the global market,
